Creatives get un-creative

27May10

I have always admired the work of Christo and Jeanne-Claude, I first learned about them I believe in an art appreciation class I took at a community college my last year of high school. Christo and Jeanne-Claude are artists who “wrap” landscapes and monuments throughout the world in (some sort of) fabric. It is definitely a visually striking feature because these installation works are on such an immense scale. I’ve always wanted to do it, but they are so insanely original that I would definitely get criticized for it if I attempted something like that. Plus they spend millions of dollars doing what they do. So no one can get away with it right….?

Christo and Jeanne-Claude, "Running Fences"

Christo and Jeanne-Claude, "Wrapped Reichstag"

Christo and Jeanne-Claude, "Surrounded Islands"

Christo and Jeanne-Claude

Well as luck would have it, advertising agency BBDO has taken the concept pioneered and ruled over by Christo and Jeanne-Claude and used it in an advertisement for AT&T. It’s a nice commercial, but the punch line is the end of the commercial. Which features a disclaimer that the artists are not indirectly or directly affiliated with the commercial. AT&T has also issued a statement that no royalty or even a “hey thanks for the idea” will be issued to Christo and Jeanne-Claude.

So not only do Christo and Jeanne-Claude get no credit, but they also do not get any money, or any thanks. How sweet.

-AM

(Via ANIMAL New York)

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